What comes to your mind when you read the following- Smartphone | Electric Car | Beach destination | Airline | Ridesharing When you read the words above, (possibly) a brand or place came to your mind ( I thought of Bali when I saw the word “Beach”). These brands you…

Instead, you need to find & build your Change Nucleus — Imagine that you are in a clothing store and suddenly you stumble upon a pair of bright orange pants. “What a waste of shelf space.” You think. “ Who would want to buy this stuff?”. Yet, in the next couple of months, you see a few people in your circle…

Serotonin can manage depression and provide feelings of euphoria — According to WHO, approximately 280 million people in the world have depression! That’s roughly 3.7% of the world’s population. While depression can happen due to many reasons, it has been linked with lower levels of Serotonin in our brains. Serotonin is one of the four “feel-good” hormones that regulate mood…

Rosemarie Groner went from zero to 400k+ views in 12 months — Rosemarie Groner’s website The Busy Budgeter not only went to 400,000 visitors per month. It also started earning above USD 20,000. A former state trooper turned blogger —turned things around when she started a blog covering her interest. But is it as easy as it sounds? Did you know that ~252,000 new websites are opened every day? That’s…

“The struggle ends when gratitude begins” — Neale David Walsh — In 2019, Shealing found out that her husband had spinal cord damage. He was losing connection with his body. It took months to even diagnose what was going wrong and what could be done. Shealing felt like she was being transported back to her childhood when she lost her mom…

Top 5 static advertisements of 2021 show us how brands can subtly adapt to the changing times — The year 2021 was a great one for advertising. The world around us is changing. Companies were smart enough to capture the changing needs and trends of the market. Their advertisements also reflected those changes in two of the entries in this list. For the others, they can be considered…

It is understandable and expected that the best brands of the world may not keep occupying their spot in the top 8 over 17 years. — Markets change, and so do consumers. The data from Interbrand.com, reveals some interesting insights on how and where these changes take place. The top 8 best brands from the years 2000, 2004,2008, 2012, and 2016 (And the top 10 from 2017) were in this comparison. What Best Brands tell us:

“As you know, the Royal family of Britain is the wealthiest landowners in the world. Either the Royal Family pays us an exorbitant amount of money, or we make it seem that Prince Charles has had an affair outside of marriage, and therefore, would have to divorce.” Said Dr. Evil …

The Law of Contraction, coined by Al Ries, is the key to building a strong brand — In the 1980s, Colgate launched frozen dinners. They were maybe expecting users to have dinner and then brush their teeth using their products. It (unsurprisingly) didn’t work. Harley Davidson, the iconic motorcycle, launched a cake decorating kit. Maybe they expected younger audiences to create a bond with their brands —…

Thanks to Transaction Utility, as per Nobel Laureate Professor Richard Thaler — It’s snowing. John is walking fast to get back home. He wasn’t prepared for a snowy evening. He crosses his neighborhood store when he sees a sign — “40% off for Coca Cola”. He loves the drink but is he going to stop now? It’s a sunny day. John is…

“Buy One Get One” or “Buy 2 & Get 50% Off”? — Akshay Rao, Professor of Marketing from the University of Minnesota’s Carlson School of Management, found in a study that consumers prefer receiving something extra, instead of getting a discount. Even though the statements above mean the same thing, consumers tend to choose the first one. …

Google, Clubhouse, Airline industry, Groupon, and e-commerce sites hack massive growth — Back in 2004, my cousin Anwar was flaunting his new email account. Emails are nothing to brag about, yet he was doing just that. He received an exclusive invite to use that new email service and that made him feel special. Anwar kept on mentioning how his one was better…

Or so they claim. But is that true? — Henry Ford (probably) once said, ‘If I’d ask customers what they wanted, they would’ve told me a faster horse.’ Luckily, Henry Ford didn’t ask around and created the Ford Motor Company. I, for one, don’t like horse riding. …